VMIASS.RF is a brand of sovereign products, created with the objective of preserving and transmitting the unique atmosphere and culture of the city of Miass.
The brand was created with the support of the City Administration. The brand's target audience comprises both local residents of Miass and tourists who appreciate the beauty, uniqueness, and ambience of the places they visit.
Points of sale of these products in Miass will become places of attraction, where everyone can find something special and memorable.
Task:
The Miass City Administration plans to brand the city itself in the same style, so this is not just a logo for souvenir products, but a possible future territorial branding.
The Miass City Administration plans to brand the city itself in the same style, so this is not just a logo for souvenir products, but a possible future territorial branding.
Result:
A grotesque Raleway font was chosen for the corporate identity in order to give the brand image a modern feel. The typeface is simple, clear and versatile, ensuring it is easily recognisable and readable on both printed materials and digital platforms.
The logo is in the shape of a heart. Some may perceive it as an 'M' (for Miass). This logo translates love for the place, for people, love for the nature of the Urals.
A grotesque Raleway font was chosen for the corporate identity in order to give the brand image a modern feel. The typeface is simple, clear and versatile, ensuring it is easily recognisable and readable on both printed materials and digital platforms.
The logo is in the shape of a heart. Some may perceive it as an 'M' (for Miass). This logo translates love for the place, for people, love for the nature of the Urals.
Chelyabinsk,
Svobody Street, 2k 5,
1 floor
Svobody Street, 2k 5,
1 floor