Result:
A concise, minimalist design was selected to align with the brand's philosophy and current market trends. The use of white, black and graphite colors creates a stylish and modern look that is suitable for any bathroom interior. The simplicity and purity of the design makes it easy for the customer to focus on the function of the product, appreciate the quality and enjoy the result.
The hair care range is created for women who want to enjoy the high quality and aesthetics of the product.
The brand has a vibrant character and is aimed at the same young people - active, free, conscious and rational. They want their hair to always look cool without the hassle.
Task:
To develop a typographic logo and label design for a hair care range: shampoo, conditioner, serum. The design should be modern, aesthetic and emphasize the premium nature of the brand.
One additional benefit of the minimalistic design was the significant reduction in packaging production costs.