Nice One was previously a clothing shop, but now it is a construction company specializing in concrete works in Chelyabinsk and the Chelyabinsk Oblast.
The company's area of expertise is the erection of monolithic reinforced concrete structures for buildings and structures, mainly residential and commercial.
Task:
Develop new elements of the identity, provide a usage guide. Change the color to one suitable for the construction industry. Keep the same logo but change the descriptor.
Develop new elements of the identity, provide a usage guide. Change the color to one suitable for the construction industry. Keep the same logo but change the descriptor.
Result:
A survey was conducted, asking “what color is associated with the construction industry?”
The results showed that yellow and light green are often used for construction equipment, so the association with this color is transferred to the entire construction industry. It was decided to use a lemon accent color.
The basic pattern is formed from the shape of the number 1, which is cropped at the top.
A survey was conducted, asking “what color is associated with the construction industry?”
The results showed that yellow and light green are often used for construction equipment, so the association with this color is transferred to the entire construction industry. It was decided to use a lemon accent color.
The basic pattern is formed from the shape of the number 1, which is cropped at the top.
Corporate identity media
Chelyabinsk,
Svobody Street, 2k 5,
1 floor
Svobody Street, 2k 5,
1 floor