Result:
We conducted an in-depth analysis of the client's company as a key stage in the creation of the brand book. This helped us to understand how to position the brand and what values to convey through the visual and verbal identity. We also worked with the client to write down the history, mission and values of the company. Furthermore, we analyzed international competitors to ensure the visual identity would stand out and be memorable.

The company is engaged in the development, construction and maintenance of critical infrastructure systems that are essential for the operation of data centers, warehouses, urban infrastructure and other organizations. The company already has a successful track record in the markets of Russia, Kazakhstan, and Egypt.

Task:
To develop a minimalistic, modern logo that reflects the company's values.
At the time of brand book development, plans were in place to enter the Saudi Arabian and South African markets. It was therefore crucial to consider the mentality of these countries when creating a new visual identity..

A minimalist, contemporary logo was created, inspired by the pyramid symbol, which represents eternity, scale, grandeur, and the «Wonder of the World». The color gradient with holographic effect is designed to evoke associations with new technologies, IT and artificial intelligence. Among conservative competitors, the gradient looks fresh, modern and in the spirit of the times.

Corporate identity media

Chelyabinsk,
Svobody Street, 2k 5,
1 floor