The result:
A brand mark was developed, comprising “R's” linked like loops or stitches. The brand mark symbolizes movement and constant development, improving stitch by stitch.
The brand's core values are self-love, natural beauty and femininity. Roro creates affordable, stylish and comfortable looks for plus-size customers.
The objective:
To conceptualize a unique mark that would convey femininity with a touch of character.
The logo was simplified in terms of its visual composition.
Furthermore, an alternative version of the logo was developed for use on clothing items. The logo is comprized of two letters, "R," crafted in the shape of a heart. The message is "With love for every customer." The logo can be used as a print pattern for the shop's branded fabric.